top of page
saupload_5779381-1523068415246489_origin

2003  - 2010

BRAND MANAGER

Boys toys – Star Wars, Transformers, Gi Joe – $25M revenue

BRAND MANAGER: Experience

  • Driven my brands to be ranked #1 and #2 in the excessively competitive toy market.

  • Built intensive cooperation with external partners like movie studios and video game companies. Example : drove a multi-partner 360° marketing campaign that led TRANSFORMERS from unknown to # 1 brand in just 1 year. 

  • Worked in collaboration with sales, trade, finance departments to build most comprehensive and compelling marketing plans for my brands. 

  • Southern Europe Representative in global “Brand Groups” in US headquarters.

  • Created bespoke trade plans for Hypermarkets and Toy shops.

  • Winner of HASBRO’s Award for best Marketer of the year in 2009. 

  • Managed 2 professionals. 

BRAND MANAGER: Text
bottom of page